A new year, a new beginning!

A New Year, a new beginning!

Now that 2013 has come and gone, I wanted to take this opportunity to reflect on this incredible year, and also share the exciting changes I have in store for 2014.

One of my goals is to blog, blog, and blog some more:) I really want to start connecting with my clients, and fans on a more personal level. I want to share more about the wife and mother, as well as the photographer.

I’m also eager to share your stories…to offer a glimpse into how special each session is. After all…the amazing people I am privileged enough to photograph, are the reason you are able to read this blog.

The past year was filled with so many amazing changes; new branding, new website, started shooting weddings (with my crazy talented partner Devon;), participated in many charities, was published for the first time, and met some truly incredible people along the way.

However, the most important achievement for me in 2013 was finding my style. If I have learned anything since starting this journey, it’s that being true to yourself means being true to your work. I want my images to reflect who I am, and how I see the world…while capturing your love in all it’s many forms.

I won’t lie and say this year was perfect by any means…there is a lot I need to improve upon. I am just grateful that I have the BEST and most honest clients on the planet! Your honesty, patience, and understanding is invaluable. The candid advice I can always count on is responsible for every change you will see in 2014.

So…I thought I’d give you all an overview of some of the changes coming to EMP in 2014! I hope they will allow for an even more client focused, boutique experience for every session I do.

Updated Packages

I thought about what my clients purchased the most in 2013; what they liked and disliked, and decided to make the switch to all digital packages. All packages will now include digital files and a complimentary card/birth announcement, calendar, or Facebook timeline cover design file. However, EMP will continue to offer a full service a la carte menu including professional prints, canvas, framing, and just about anything you can dream up!

Another exciting change is the addition of the “Mini” session and coordinating package. An option for clients to book shortened sessions for up to 2 children throughout the year; perfect for holidays, birthdays, and special events. Ultimately, my goal is to remain accessible to everyone, while still providing the highest quality experience and results for every single session.

Discounts

The following discounts and programs have been officially added to the EMP booking guide:

*Loyalty discount for repeat customers

*Referral program for current clients

*Local vendor session discount

*Session discount for all military, police, fire and EMT families

Annual Events

The following are annual EMP events, as well as a few new additions to the 2014 schedule!

* Spring Minis

* Minis for Autism (April)

*Beach sessions at the Jersey Shore

*Client Facebook page (for important announcements and dates)

*Client newsletter

*Vendor of the month spotlights

*”DSLR Basics” workshops

*”EMP Goes South of the Border” (traveling to GA, FL & LA for very special mini sessions)

Behind the Scenes

I am beyond excited for what I have planned behind the scenes this year! 2014 will be full of learning, traveling and updating:) The way I see it, the more I learn and evolve, the better job I can do for you:)

* Many amazing weddings with my awesome partner Devon, from Devon Anne Photography

*A destination wedding in Jamaica (still pinching myself about that one!; lol)

*New equipment and lenses

*Traveling to NYC to attend a workshop by 2 top industry professionals

*And as always, reading, practicing, reading, practicing….you get the “picture”…hehe I had to lol

I hope everyone finds the changes and additions to be positive ones! Please feel free to contact me anytime to ask questions, request information, or just chat:)

Overall, it’s going to be a busy and challenging year…and I could not be more excited!

The bottom line is, none of this…NONE…would be possible without all of you! Thank you from the bottom of my heart. I can’t wait to continue this journey with you all, and I hope to get to know you a little better along the way:)

Wishing all of my clients, fans near and far, family, and friends a happy and healthy 2014!!!

Much love, Erica

Here are some highlights from 2013…enjoy!

Newborn copy Beach Collage copy Children copy Family Collage copy

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